General Idea



General Idea's appropriation of Robert Indiana's "LOVE" is the most iconic, daring and potent work from their oeuvre.

While this hijacked image appeared in a variety of guises, including paintings, prints and public art, the print is the ultimate centrepiece for a private collection.  

General Idea formed in 1967 and over the next four decades made a significant contribution in defining postmodern and conceptual art. 

Initially, GI critiqued and explored themes including the cult of the artist, media, glamour and consumerism. At the onset of the AIDS crisis in the early 1980's - the illness and the apathy/ignorance toward it became a dominant motif culminating in this work (and its multitude of incarnations)

Two of the members, Felix Partz and Jorge Zontal died of AIDS in 1994.

General Idea's surviving member, AA Bronson, continues to practice as an independent artist and oversees the representation and exhibition of General Idea’s work internationally.

Included here are some furtive photos from the General Idea retrospective at the Musée d’Art Moderne de la Ville de Paris.

Additional images available by request.

Questions about this product? Contact us or call +1.416.704.1720

Screenprint on paper

Signed, numbered and dated 88 by the artists

Published by Koury Wingate Gallery, New York

Note: the work was created in 1987, but signed/completed in 1988

Item number 8802 (See for complete cataloging)

30"H 30"W (artwork)

34.5"H 34.5" (framed)

Framed with museum glass

Excellent condition. 


- Where does the inventory ship from?
Our inventory is divided between New York and Toronto. 

- Where do you ship to?
We can ship anywhere. Typically when we ship within North America we prefer to use FedEx or DHL. To Europe, Asia and beyond we generally use DHL. 

- How much does it cost to ship?
For shipments within North America, we typically charge a flat rate fee. Many items on our site will list the rate. For shipping outside of North America, we can easily provide a quote and will look for the most efficient and economical option.

Most of the items on our site can be easily shipped internationally.

Occasionally we will recommend that an artwork be removed from its frame for shipping. Larger framed works are typically framed with plexiglass. We export over 80% of what we sell, so we are comfortable shipping anywhere. 

- Are there additional taxes or fees?
When a work is valued above $2,500 usd there is a possibility of tax of 0.35%, but this is applied sporadically. There can similarly be an additional fee for customs brokerage and this can range from $20 - $65. US Taxes, duties and customs brokerage are not included in our flat rate shipping. However most of our shipments to the US enter without any additional fees. 

- Do you provide a certificate of authenticity?
Yes, we guarantee everything we sell. We can provide both a digital and printed version of our certificate of authenticity. 

What is your return policy?
- Caviar20 wants you to be 100% satisfied with your purchase. We have a 7 day no-questions full refund return policy for your purchase. Shipping charges are non-refundable. Return shipping is the responsibility of the customer. After 8 days returns are given a credit note. There is no expiration for our credit notes.

- What payment methods do you accept?

If purchasing directly online, Caviar20 accepts all major credit cards as well as Paypal. If invoiced, Caviar20 accepts all major credit cards on regularly priced merchandise. 

Discounted material must be paid by wire transfer, or with Paypal (if funds are sent as 'friends and family'). There is a 3.5% administration fee for credit cards on discounted material. 

Caviar20 does not accept personal checks or Zelle. 

Canadian clients are welcomed and encouraged to pay with interac.
Please contact us directly at if interested in paying with a cryptocurrency (Bitcoin, Ethereum).


You may also like