{"product_id":"general-idea-magic-palette-1981","title":"GENERAL IDEA \"MAGIC PALETTE\" 1980","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003ca href=\"https:\/\/www.caviar20.com\/collections\/general-idea\"\u003e\u003cspan\u003eGeneral Idea\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e was founded in Toronto in 1967 by AA Bronson (b. 1946), Felix Partz (1945–1994), and Jorge Zontal (1944–1994). \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOver the course of 25 years, the trio made a significant contribution to postmodern and conceptual art in Canada and internationally. \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eWith their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art world) issues including consumerism, pharmaceuticals, pageantry and the cult of the artist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\"Magic Palette\"\u003cspan\u003e is a particularly playful example of the group's interest in the intersection of art and commerce. The work consists of six brightly coloured anodized aluminum drinking cups, each with a magnetic base, arranged on a reflective, chromed-metal palette. A clever visual pun, the object transforms an artist's familiar tool into an unconventional cocktail service.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe work\u003cspan\u003e was conceived for the Boutique at the 1984 Miss General Idea Pavilion, an imagined institution that became one of the group's most ambitious ongoing projects. Designed as a cultural laboratory and retail kiosk, the Boutique offered a series of conceptual objects and cocktail-related multiples that satirized the marketing strategies of both the art and pharmaceutical industries. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAccompanied by \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eThe Getting into the Spirits Cocktail Book\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e, the palette invited viewers to become participants in General Idea's elaborate fiction. With its jewel-toned cups and mirror-like surface, the work is simultaneously an elegant design object, a functional curiosity, and a pointed critique of the seductive power of consumer culture. \u003c\/span\u003eImplicating the audience as host, GI hoped that their art elixirs would have the same potency as the pharmaceutical industry in their ability to get “under the skin.”\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eQuestions about this piece? \u003c\/span\u003e\u003ca href=\"mailto:troy@caviar20.com\"\u003eContact us\u003c\/a\u003e\u003cspan\u003e, call +1.416.704.1720, or\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.caviar20.com\/pages\/contact\"\u003evisit our Toronto Gallery\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"The Magic Palette\" [a.k.a. Magic Cocktail Palette or Magic Palette]\u003c\/p\u003e\n\u003cp\u003eCanada, 1980\u003c\/p\u003e\n\u003cp\u003e6 magnetic anodized aluminum cups on chromed-metal palette and \u003cem\u003eThe Getting into the Sprirts Cocktail Book from the 1984 Miss General Idea Pavillion \u003c\/em\u003e(soft cover book with tipped-on chromogenic print); in plastic box with gold hot-stamping\u003c\/p\u003e\n\u003cp\u003eNumbered 50\/AP in marker on plastic box; numbered 50\/96 in pencil inside book cover\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e5.5\"H 19.75\"W 14\"D (object)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e6\"H 20\"W 15\"D (box)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOverall good condition; Detailed report by request\u003c\/p\u003e\n\u003cp\u003eLiterature (selected)\u003cbr\u003e\u003cem\u003e- General Idea: Multiples\u003c\/em\u003e 1967-1993 (#72)\u003cbr\u003e\u003cem\u003e- General Idea Editions: 1967-1995\u003c\/em\u003e (Mississauga: Blackwood Gallery, 2003), #8011\u003cbr\u003e\u003cem\u003e- Manner\/sm, a theory of culture\u003c\/em\u003e, exhibition catalogue, Vancouver Art Gallery, Vancouver, 1982, 42 (ill.), 76\u003cbr\u003e\u003cem\u003e- Endgame: Reference and Simulation in Recent Painting and Sculpture\u003c\/em\u003e, exhibition catalogue, ICA\u003cbr\u003e(Institute of Contemporary Art), Boston (Cambridge and London: MIT Press, 1986), 70 (ill.)\u003cbr\u003e- Buchholz, Daniel and Gregorio Magnani, eds. International Index of Multiples from Duchamp to the Present (Tokyo and Cologne: Spiral\/Wacoal Art Center and Verlag der Buchhandlung Walther König, 1992), 76\u003cbr\u003e\u003cem\u003e- Yebisu International Festival for Art \u0026amp; Alternative Visions\u003c\/em\u003e 2009, exhibition catalogue, Tokyo\u003cbr\u003eMetropolitan Museum of Photography, Tokyo, 2009, 182\u003cbr\u003e\u003cem\u003e- Haute Culture: General Idea. A Retrospective\u003c\/em\u003e 1969-1994, 214 (ill., book cover’s chromogenic print)\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExhibited: \u003cbr\u003e\u003cem\u003e- General Idea’s Carmen-Lamanna Gallery-The Boutique from the 1984 Miss General Idea Pavillion\u003c\/em\u003e, Carmen Lamanna Gallery, Toronto, 1980-81\u003cbr\u003e\u003cem\u003e- De la Catastrophe\u003c\/em\u003e, Centre d’art contemporain, Geneva, Switzerland, 1982\u003cbr\u003e\u003cem\u003e- Manner\/sm, a theory of culture\u003c\/em\u003e, VAG, Vancouver, 1982\u003cbr\u003e\u003cem\u003e- Endgame: Reference and Simulation in Recent Painting and Sculpture\u003c\/em\u003e, ICA, Boston, 1986\u003cbr\u003e\u003cem\u003e- General Idea’s ¥en Boutique\u003c\/em\u003e, Galerie Esther Schipper, Cologne, Germany, 1989\u003cbr\u003e\u003cem\u003e- General Idea (a.k.a. PLA©EBO \/ General Idea’s ¥en Boutique)\u003c\/em\u003e, STAMPA, Basel, Switzerland, 1991\u003cbr\u003e\u003cem\u003e- General Idea: Multiples\u003c\/em\u003e, SLSG, Toronto, 1993\u003cbr\u003e\u003cem\u003e- General Idea Editions: 1967-1995\u003c\/em\u003e, touring 2003-07\u003cbr\u003e\u003cem\u003e- Trade Show\u003c\/em\u003e, MASS MoCA, North Adams, USA, 2005\u003cbr\u003e\u003cem\u003e- Dorm\u003c\/em\u003e, The Model, Sligo, Ireland, 2010\u003cbr\u003e\u003c\/p\u003e","brand":"General Idea","offers":[{"title":"Default Title","offer_id":68219671150828,"sku":"03-19x11-26","price":4000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/2712\/files\/Caviar20_General-Idea_s-Magic-Cocktail-Pallette_01.jpg?v=1794610187","url":"https:\/\/www.caviar20.com\/products\/general-idea-magic-palette-1981","provider":"Caviar20","version":"1.0","type":"link"}