{"product_id":"general-idea-test-pattern-t-v-dinner-plate-1988","title":"GENERAL IDEA \"TEST PATTERN: T.V DINNER PLATE\", 1988","description":"\u003cdiv id=\"id6\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.caviar20.com\/collections\/general-idea\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGeneral Idea\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003e \u003c\/span\u003ewas founded in 1967 in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe group was both prolific and multi-disciplinary long before it became de rigueur. They worked across a wide range of media including photography, sculpture, painting, mail art, video, installations, multiples, and performance.   \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues including the cult of the artist, mass media, queer identity, and consumerism.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eExpanding on their 1979 video piece \"Test Tube\"\u003cem\u003e, \u003c\/em\u003ethis now iconic multiple reproduces the TV screen to comment on the ubiquity and dominance of television at the end of the 20th century. One could add that this work is a nod or a critique of the concept of TV dinner, referencing both mass media and the mass consumption of processed foods.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe initial impetus to create \"\u003c\/span\u003eTest Pattern\"\u003cspan\u003e came from the exhibition venue itself, Spiral, in Tokyo, Japan. Established in 1985 by the Wacoal Corporation, Spiral is an arts center that includes exhibition spaces, a restaurant, a gallery shop, and a cutting-edge video production facility.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGeneral Idea was intrigued by the concept of a place where you can \"look, shop, and eat\" and thus produced a work that could participate in all three while featuring the prevailing image of Japanese life, a video monitor.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis is a fantastic and iconic example of General Idea's work. It can be found in numerous museum collections including \u003ca href=\"https:\/\/www.moma.org\/collection\/works\/402097\" title=\"General Idea Test Pattern Placemats at the MoMA\"\u003ethe MoMA\u003c\/a\u003e, \u003ca href=\"https:\/\/walkerart.org\/collections\/artworks\/test-pattern-placemats\" title=\"General Idea Test Pattern Placemats at the Walker\"\u003ethe Walker\u003c\/a\u003e, and \u003ca href=\"https:\/\/www.stedelijk.nl\/en\/collection\/102540-general-idea-test-pattern-placemat\" title=\"General Idea Test Pattern Placemats Stedelijk\"\u003ethe Stedelijk\u003c\/a\u003e (Amsterdam), among others. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003eQuestions about this piece? \u003c\/span\u003e\u003ca href=\"mailto:troy@caviar20.com\"\u003eContact us\u003c\/a\u003e\u003cspan\u003e, call +1.416.704.1720, or\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.caviar20.com\/pages\/contact\"\u003evisit our Toronto Gallery\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\"Test Pattern: T.V Dinner Plate\" \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eJapan, 1988\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMultiple of porcelain plate in cardboard box with offset label \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eArtist Proof # 1\/18\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSigned and numbered verso of plate\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e9\"H 11.75\"W (work)\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eVery good condition\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePublished by SPIRAL (Wacoal Art Center), Tokyo\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eProduced in Nagoya, Japan to accompany the installation and the exhibition both titled Test Pattern: T.V. Dinner Plates from the Miss General Idea Pavillion, SPIRAL\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"General Idea","offers":[{"title":"Default Title","offer_id":68115144048876,"sku":"10-23x08-25x10-26","price":3500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0074\/2712\/files\/Caviar20_General-Idea-Test-Pattern-T.V-Dinner-Plate_01.jpg?v=1794079202","url":"https:\/\/www.caviar20.com\/products\/general-idea-test-pattern-t-v-dinner-plate-1988","provider":"Caviar20","version":"1.0","type":"link"}