GENERAL IDEA, “GOING THRU THE MOTIONS" 1975
General Idea formed in 1967 in Toronto and over the next 30 some years, the trio made a remarkable and inimitable contribution to post-modern art.
General Idea was both prolific and multi-disciplinary (way before it became de rigueur) creating works in a wide range of media including photography, sculpture, painting, mail art, video, installations, multiples and performance.
This early and iconic screenprint was created in tandem with a 1975 performance at the Art Gallery of Ontario, in Toronto.
“Going Thru the Motions” was staged as a ‘rehearsal’ for the General Idea beauty pageant. This conceptual parody, which was a 20 year running concept that was realized in various mediums or iterations. Classified as a “rehearsal,” a pageant queen roamed the isles of the AGO, directed by a mysterious offstage presence, commanding “action” and “cut.” An unknowing (?) gallery audience acted as a studio audience during the performance’s cinematic proceedings. “Going Thru the Motions,” was a performance, a pseudo film, and an exhibition poster...a truly multimedia work.
General Idea works from the early 1970's are exceptionally rare. Several elements in "Going Thru the Motions" appear in future works in their oeuvre notably the "wavy hand" (aka "Hand of the Spirit") and the woman's leg in lace up stiletto. It appeared again in 1975 on the cover of the Glamour issue of “File Magazine,” GI's parody version of Life Magazine.
General Idea wrote in 1975 "Glamour replaces Marxism as the single revolutionary statement of the twentieth century"
Questions about this artwork? Contact us or call +1.416.704.1720
"General Idea's Going Thru the Motions"
Screenprint on paper
From the signed edition of 70
(Total edition was 300, only the first 70 were rubber-stamped signed and numbered)
49"H 33"W (work)
51"H 36"W (framed)
Newly framed with plexiglass
Very good condition. Detailed condition report by request.
Literature: "Glamour is Theft: A User's Guide to General Idea", Monk, pg. 44 (2016)
"General Idea: Editions 1967-1995", Fischer, pg. 102 (2003)
- Where does the inventory ship from?
Our inventory is divided between New York and Toronto.
- Where do you ship to?
We can ship anywhere. Typically when we ship within North America we prefer to use FedEx or DHL. To Europe, Asia and beyond we generally use DHL.
- How much does it cost to ship?
For shipments within North America, we typically charge a flat rate fee. Many items on our site will list the rate. For shipping outside of North America, we can easily provide a quote and will look for the most efficient and economical option.
Most of the items on our site can be easily shipped internationally.
Occasionally we will recommend that an artwork be removed from its frame for shipping. Larger framed works are typically framed with plexiglass. We export over 80% of what we sell, so we are comfortable shipping anywhere.
- Are there additional taxes or fees?
When a work is valued above $2,500 usd there is a possibility of tax of 0.35%, but this is applied sporadically. There can similarly be an additional fee for customs brokerage and this can range from $20 - $65. US Taxes, duties and customs brokerage are not included in our flat rate shipping. However most of our shipments to the US enter without any additional fees.
- Do you provide a certificate of authenticity?
Yes, we guarantee everything we sell. We can provide both a digital and printed version of our certificate of authenticity.
What is your return policy?
- Caviar20 wants you to be 100% satisfied with your purchase. We have a 7 day no-questions full refund return policy for your purchase. Shipping charges are non-refundable. Return shipping is the responsibility of the customer. After 8 days returns are given a credit note. There is no expiration for our credit notes.
- What payment methods do you accept?
Canadian clients are welcomed and encouraged to pay with interac.