Skip to content
All Inventory
Andy Warhol
Charles Pachter
Cindy Sherman
Edward Burtynsky
Frank Stella
General Idea
Harold Town
Jenny Holzer
Joyce Wieland
Robert Motherwell
Sorel Etrog
Vasa Mihich
Louise Nevelson
Tony Scherman
Photography
Canadian
Under $2500
All inventory
Art Fairs
Exhibitions
  • Account
Cart

Your cart is empty

  • All InventoryAll Inventory
  • Artists
    • Andy Warhol
    • Charles Pachter
    • Cindy Sherman
    • Edward Burtynsky
    • Frank Stella
    • General Idea
    • Harold Town
    • Jenny Holzer
    • Joyce Wieland
    • Robert Motherwell
    • Sorel Etrog
    • Vasa Mihich
    • Louise Nevelson
    • Tony Scherman
  • Collections
    • Photography
    • Canadian
    • Under $2500
    • All inventory
  • Art FairsArt Fairs
  • ExhibitionsExhibitions
caviar20 home

General Idea

General Idea was formed in Toronto in 1969 by young artists Felix Partz, Jorje Zontal and AA Bronson. Their pioneering conceptual practice critiqued mass culture using appropriation and satire. The group adopted a performative and proudly queer identity, and inspired by their Fluxus predecessors, manifested ideas in mediums like performance, multiples, and painting. Their campy humour, satire, and queer mischief stayed constant throughout their career, as did many motifs, such as drag beauty pageant proceedings, flamboyant poodles, and inflated AZT pills.

As the AIDS crisis intensified in the 1980s and many were affected by disease and stigma, social activism became an essential element of General Idea’s practice. Influenced by contemporary media theories, they reinterpreted popular images with small but critical mutations, coining the ‘image virus.’ Treasures in General Idea’s oeuvre take unconventional forms including wallpaper, crests, sex toys, cigars, and flags, each interconnected and clandestinely referential. Caviar20 is unique to focus on the group’s multiples.
Sort
General Idea Jockey Short Caviar20General Idea Jockey bag editions Caviar20

GENERAL IDEA, “JOCKEY SHORT SHOPPING BAG”, 1991/98

$1,250
GENERAL IDEA "AIDS" 1988General Idea AIDS screenprint Caviar20

GENERAL IDEA "AIDS" 1988

$7,500
General Idea When the Fur Flies Caviar20General Idea When the Fur Flies Caviar20

GENERAL IDEA "WHEN THE FUR FLIES" 1986

$6,500
General Idea multiples Nine Lives 1992 Caviar20 editionsGeneral Idea multiples Nine Lives 1992 Caviar20 editions

GENERAL IDEA, “NINE LIVES”, 1992

$2,500
General Idea Ghent Scarf 1984 Caviar20GENERAL IDEA, “GHENT SCARF”, 1984

GENERAL IDEA, “GHENT SCARF”, 1984

$1,250
General Idean Yen Scarf 1991 Caviar20GENERAL IDEA, “YEN SCARF”, 1991

GENERAL IDEA, “YEN SCARF”, 1991

$3,500
GENERAL IDEA "URSA MAJOR & TAURUS" 1983GENERAL IDEA "URSA MAJOR & TAURUS" 1983

GENERAL IDEA "URSA MAJOR & TAURUS" 1983

$3,000
General Idea Going Thru the Motions 1975 screenprintGeneral Idea Going Thru the Motions 1975 screenprint

GENERAL IDEA, “GOING THRU THE MOTIONS" 1975

$18,500
General Idea Magic Palette 1980 Caviar20General Idea Magic Palette 1980 Caviar20

GENERAL IDEA "MAGIC PALETTE", 1980

$4,000
General Idea poster Paris Caviar20General Idea poster Paris Caviar20

GENERAL IDEA "HAUTE CULTURE - PARIS" GIANT POSTER, 2011

$950
Phoenix with a P General Idea Caviar20Phoenix with a P General Idea Caviar20
Sold

GENERAL IDEA "PHOENIX WITH A P" SILKSCREEN, 1986

GENERAL IDEA "SELF IMMERSION" LITHOGRAPHGENERAL IDEA "SELF IMMERSION" LITHOGRAPH
Sold

GENERAL IDEA "SELF IMMERSION" LITHOGRAPH

General Idea Generic mulpliple 1992General Idea Generic mulpliple 1992
Sold

GENERAL IDEA "GENERIC" MULTIPLE, 1992

GENERAL IDEA "URSA MAJOR & TAURUS" 1983GENERAL IDEA "URSA MAJOR & TAURUS" 1983
Sold

GENERAL IDEA "URSA MAJOR & TAURUS" 1983

GENERAL IDEA "AIDS STAMPS" 1988, SIGNEDGENERAL IDEA "AIDS STAMPS" 1988, SIGNED
Sold

GENERAL IDEA "AIDS STAMPS" 1988, SIGNED

General Idea white AIDS wallpaper Caviar20General Idea white AIDS wallpaper Caviar20
Sold

GENERAL IDEA "BLAN© / BLAN© / BLAN©", 1991

GENERAL IDEA "BLACK, WHITE & RED ALL OVER" 1993GENERAL IDEA "BLACK, WHITE & RED ALL OVER" 1993
Sold

GENERAL IDEA "BLACK, WHITE & RED ALL OVER" 1993

Caviar20 General Idea Mondo CaneCaviar20 General Idea Mondo Cane
Sold

GENERAL IDEA "MONDO CANE" SCREEN PRINT

GENERAL IDEA "NAZI MILK GLASS", 1980GENERAL IDEA "NAZI MILK GLASS", 1980
Sold

GENERAL IDEA "NAZI MILK GLASS", 1980

General Idea Cigar Box 1985 Caviar20General Idea Cigar Box 1985 Caviar20
Sold

GENERAL IDEA, “SIGARBOX”, 1985

General Idea pavilion model replica 1986 Caviar20General Idea pavilion model replica 1986 Caviar20
Sold

GENERAL IDEA, “ARMOURY / PAVILION”, 1986

General Idea Test Pattern Plate 1998General Idea Test Pattern Plate 1998
Sold

GENERAL IDEA "TEST PATTERN PLATE" 1998

General Idea CanicheGeneral Idea Caniche
Sold

GENERAL IDEA "CANICHE" SIGNED, 1984

TSX "GENERAL IDEA PAVILION FRAGMENTS" 1983TSX "GENERAL IDEA PAVILION FRAGMENTS" 1983
Sold

TSX "GENERAL IDEA PAVILION FRAGMENTS" 1983

General IdeaGeneral Idea
Sold

GENERAL IDEA CREST

About Caviar20

Caviar20, founded in 2009, is an online gallery with an exhibition space in Toronto, focusing on the secondary market with an emphasis on works on paper. Troy Seidman, the founder, has a particular interest in sculpture and abstraction of the 60's and 70's. We also handle turn of the millennium blue-chip artists with an emphasis on works created between 1965-2005.

Caviar20 has placed works in the permanent collections of the following institutions:
- Albright-Knox Art Gallery (Buffalo, New York)
- Burnaby Art Gallery (Burnaby, British Columbia) 
- Columbus Museum (Columbus, Georgia)
- Kunstmuseum Heidenheim (Germany)
- University Galleries, University of San Diego (California)

Service disponible en français.
+1 (416) 704-1720
info@caviar20.com

Essentials

  • About
  • Art Fairs & Exhibitions
  • Contact
  • FAQs/Shipping
  • Giving Back
  • Take our survey!

Keep in Touch

Subscribe to our bi-monthly curated newsletter.

© Caviar20

  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Mastercard
  • PayPal
  • Visa