General Idea formed in 1967 and made a significant contribution in defining postmodern art. 

Two of the members, Felix Partz and Jorge Zontal died of AIDS in 1994. Its surviving member, AA Bronson, continues to practice as an independent artist and oversees the representation and exhibition of General Idea’s work internationally.

The poodle is one of the defining icons in General Idea’s oeuvre, signifying a multitude of meanings. It both alludes to and subverts the Lion symbol from the city of Ghent, Belgium. The block pyramid is another historical image/reference that hijacked by General Idea appearing as a pattern at the top border of "Self Immersion" 

"Self Immersion" was included in the recent General Idea blockbuster retrospective at the Musée d’Art Moderne de la Ville de Paris. Below are some furtive photos of the Paris exhibition.

A version of the retrospective will open at the Art Gallery of Ontario, in Toronto, in July 2011.  

Additional images available on request. Questions about this piece? Contact us.

Lithograph on cotton rag paper. 

Signed, dated and numbered in the margin.

State proof 1/3.

Canada, 1985.

26.5”H 33.5”W framed

20"H 29.5"W print

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Our inventory is divided between New York and Toronto. 

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We can ship anywhere. Typically when we ship within North America we prefer to use FedEx Ground. To Europe, Asia and beyond we generally use DHL. Occasionally we use CanadaPost, but will notify the client if this is the best option. 

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For shipments within North America, we typically charge a flat rate fee. Many items on our site will list the rate. For shipping outside of North America, we can easily provide a quote and will look for the most efficient and economical option.

Most of the items on our site can be easily shipped internationally.

Occasionally we will recommend that an artwork be removed from its frame for shipping. Larger framed works are typically framed with plexiglass. We export over 80% of what we sell, so we are comfortable shipping anywhere. 

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When a work is valued above $2,500 usd there is a possibility of tax of 0.35%, but this is applied sporadically. There can similarly be an additional fee for customs brokerage and this can range from $20 - $65. US Taxes, duties and customs brokerage are not included in our flat rate shipping. However most of our shipments to the US enter without any additional fees. 

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Yes, we guarantee everything we sell. We can provide both a digital and printed version of our certificate of authenticity. 

What is your return policy?
- Caviar20 wants you to be 100% satisfied with your purchase. We have a 7 day no-questions full refund return policy for your purchase. Shipping charges are non-refundable. Return shipping is the responsibility of the customer. After 8 days returns are given a credit note. There is no expiration for our credit notes.

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