General Idea

GENERAL IDEA, “ARTIST'S CONCEPTION; MISS GENERAL IDEA", 1971

$29,500

General Idea was formed in Toronto in 1967 as a collective of three artists; Felix Partz, Jorge Zontal, and AA Bronson. Over the next 30 years, the trio made a remarkable and inimitable contribution to post-modern art, shaping new expectations and perspectives. 

With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social issues including consumerism, media consumption, the cult of the artist, and AIDS.

General Idea were both prolific and multi-disciplinary (long before it became de rigueur) creating works in a wide range of media including photography, sculpture, painting, mail art, video, installations, multiples, and performance. 

In 1970, General Idea introduced the inaugural Miss General Idea Pageant during the intermission of a play hosted by the Festival of Underground Theatre in Toronto. 

This conceptual parody served as a conduit to dissect some of General Idea's central concerns surrounding gender and popular culture. The concept was realized in various mediums and iterations over a period of nearly 20 years.

This early and iconic screenprint features a found image of Glenn Lewis aka "Flakey". The image was later reproduced in the retroactive 1971 Miss General Idea Pageant Entry Kit, which contained a selection of ephemera relating to the contestants. It can't be emphasized enough how transgressive and unfamiliar an image such as this was in the early 1970's. Today we are accustomed to images of fetish, leather, gender fluidity etc. in our culture...but 50 years ago this was incredibly provocative. 

This is a fantastic example of General Idea's work and a striking memento their early period and the birth of the Miss General Idea era. It can be found in the permanent collection of numerous museum's including the MoMA and The National Gallery of Canada.

Questions about this artwork? Contact us or call +1.416.704.1720

"Artist's Conception; Miss General Idea Pageant 1971"

Canada, 1971

Screenprint on wove paper   

Signed and numbered by artist

From an edition of 10

40"H 26"W (work)

42.5"H 28.25"W (framed)

Self-published

Mild toning but overall very good condition. 

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