GENERAL IDEA, “NINE LIVES”, 1992

$2,500

General Idea formed in 1967 in Toronto and over the next 30 some years, the trio made a remarkable and inimitable contribution to post-modern art. 

With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues including consumerism, media consumption, the cult of the artist and AIDS.

General Idea was both prolific and multi-disciplinary (way before it became de rigueur) creating works in a wide range of media including photography, sculpture, painting, mail art, video, performances, installations and (perhaps most notably) artist multiples.

Their approach and many of their creations addressed or challenged ‘the myth of the individual genius’. One of their frequent motifs was hijacking established icons or tropes and replacing them with new symbols that celebrated or referenced the contribution of General Idea. 

Flags, crests and emblems were the ideal methods to perpetuate their ideas. In "Nine Lives" a trio of copyright skulls becomes a macabre and stylized group portrait (many GI creations depict three elements or characters which may or may not be a representation of the three artists) or the flag of some sports team, evil corporation or...

General Idea's works frequently have art, consumerism and iconography confront each other in curious ways.  AA Bronson once explained, “General Idea was at once complicit in and critical of the mechanisms and strategies that join art and commerce, a sort of mole in the art world.”

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"Nine Lives"

Serigraph on nylon flag (includes title card in black card box)

59"W 39"H (Flag) 

8.4"W 4"D 1.75"H (Box)

From the signed edition of 60

(Total edition was 500, only the first 60 were signed and numbered)

Published by Helga Maria Klosterfelde/Gessellschaft

Very good condition

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