ANDY WARHOL "HAPPY BUTTERFLY DAYS" FOLDER, 1956
Andy Warhol is arguably the most important American artist of the 20th century. He not only created Pop Art, but had a lasting affect on artists and image-making throughout Western culture and beyond.
While working as a commercial designer with high-art world ambitions, Warhol designed these folders as a promotional gift for one of his patrons, Vanity Fair , around 1955-56. A gold-stamped text on the inner corner explains the folders origins and slips in some signature Warhol self-promotion noting his "paintings are exhibited in many leading museums and commercial galleries." It was a grandiose claim that at the time of creation was still about a decade away from reality. Though history has proven it to be accurate foreshadowing.
In addition to self-promotion, these folders showcase other key motifs in Warhol's oeuvre; stylized animals, pastels, patterns of figurative elements.
These folders are a testament to Warhol's focused vision as a true artist, even while still working as a "commercial artist".
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"Happy Butterfly Days Commercial Folder"
Offset lithograph in colors on manila folder
USA, circa 1956
Singed in the plate
12.5"H 19.25 W
(Explanatory label from Vanity Fair inside back lower corner)
Mild time staining at edges.
Overall very good condition.
Shipping: $75 for continental USA
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