ANDY WARHOL "LA GRANDE PASSION" LITHO, 1984
Andy Warhol (1928-1987) is arguably the most important American artist of the 20th century. He not only defined Pop Art but had an unrivalled influence on artists and image-making.
In the 1950s, Warhol began his career as a fashion illustrator working for top magazines and elegant shops. The artist's involvement with commercial illustration and design was an important influence on his contribution to Pop Art. Throughout his career Warhol was infatuated with branding and celebrity, from movie stars to Campbell's soup cans.
Created in 1984, “La Grande Passion” is a late example of the artist’s career-long engagement with product design and advertising. To create the final image, Warhol took Polaroids and created screenprints on both board and canvas. The final image was realized it in a number of formats; as an advertisement in magazines, a poster, and further paintings. Regardless of where the image was presented, there was an undeniable joy and exuberance in the image, highlighting a bottle of passion fruit liqueur, an exotic treat newly introduced to the American market.
Executed in electric shades of coral, canary yellow, lime, cinnabar, and aquamarine and embellished with a passion fruit flower that appears almost abstract, “Le Grande Passion” evokes a distinctly tropical and festive essence, transporting the viewer into what feels like a vibrant celebration.
Carillon Importers, the company that owned the liquor brand, was so pleased with the results of La Grande Passion that they commissioned Warhol again to create a similar image for Absolut Vodka in 1985. This small edition was an exclusive run that was reserved for the Carillon Importers executive team.
Provenance: The piece comes from the collection of Paul Maréchal, the author of the catalogue raisonné Andy Warhol The Complete Commissioned Posters 1964-1987.
“La Grande Passion”
Signed in the plate
38.5”H 37”W (work)
Published by Carillon Importers Ltd.
Mounted. Some foxing in the margins. Overall very good condition.
Literature: Andy Warhol The Complete Commissioned Posters 1964-1987 p. 107-109
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