General Idea


Rumor has it that the “A.A” of General Idea’s surviving member A.A. Bronson, stands for Arts Administrator. 

Both during General Idea’s years of production, as well as since 1996 the year of the untimely death of Felix Partz and Jorge Zontal, Bronson has been typically responsible for both signing GI pieces - for both multiples and unique pieces. 

This is a particularly interesting exhibition poster from the prime period of General Idea's output - what is remarkable is that it was signed by Jorge Zontal. 

The poodle is a frequent General Idea icon, and arguably their mascot. It is realized in many different guises and styles - and manages to be both subversive and charming simultaneously. 

This 1984 exhibition poster is a perfect example of this contrast and effect.

General Idea seem to be moth mocking and celebrating the “fanciness” that poodle’s represent.

Here the dandy poodle’s fur is stylized in lace-like curls with a matching top hat and flower

Additional images available by request.

Questions about this product? Call us at +1.416.704.1720

Canada, circa 1983.

Excellent condition. 

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Our inventory is divided between New York and Toronto. 

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We can ship anywhere. Typically when we ship within North America we prefer to use FedEx or DHL. To Europe, Asia and beyond we generally use DHL. 

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For shipments within North America, we typically charge a flat rate fee. Many items on our site will list the rate. For shipping outside of North America, we can easily provide a quote and will look for the most efficient and economical option.

Most of the items on our site can be easily shipped internationally.

Occasionally we will recommend that an artwork be removed from its frame for shipping. Larger framed works are typically framed with plexiglass. We export over 80% of what we sell, so we are comfortable shipping anywhere. 

- Are there additional taxes or fees?
When a work is valued above $2,500 usd there is a possibility of tax of 0.35%, but this is applied sporadically. There can similarly be an additional fee for customs brokerage and this can range from $20 - $65. US Taxes, duties and customs brokerage are not included in our flat rate shipping. However most of our shipments to the US enter without any additional fees. 

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Yes, we guarantee everything we sell. We can provide both a digital and printed version of our certificate of authenticity. 

What is your return policy?
- Caviar20 wants you to be 100% satisfied with your purchase. We have a 7 day no-questions full refund return policy for your purchase. Shipping charges are non-refundable. Return shipping is the responsibility of the customer. After 8 days returns are given a credit note. There is no expiration for our credit notes.

- What payment methods do you accept?

If purchasing directly online, Caviar20 accepts all major credit cards as well as Paypal. If invoiced, Caviar20 accepts all major credit cards on regularly priced merchandise. 

Discounted material must be paid by wire transfer, or with Paypal (if funds are sent as 'friends and family'). There is a 3.5% administration fee for credit cards on discounted material. 

Caviar20 does not accept personal checks or Zelle. 

Canadian clients are welcomed and encouraged to pay with interac.
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