General Idea

GENERAL IDEA "HAUTE CULTURE - PARIS" GIANT POSTER, 2011

General Idea was founded in 1967 in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.

Initially, GI critiqued and explored themes including the cult of the artist, media, glamour, and consumerism. At the onset of the AIDS crisis in the early 1980s - the illness and the apathy/ignorance toward it became a dominant theme in their work culminating infamous "AIDS" which lampooned Robert Indiana's "LOVE"

Two of the members, Felix Partz and Jorge Zontal died of AIDS in 1994. General Idea's surviving member, AA Bronson, continues to practice as an independent artist and oversees the representation and exhibition of General Idea’s work internationally.

This giant street poster is from General Idea's 2011 retrospective at the Musée d’Art Moderne de la Ville de Paris, which later traveled to the Art Gallery of Ontario. 

Additional images available by request

 

Questions about this piece? 

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"Haute Culture - Paris" 

Canada, 2011

Offset lithograph

60"H 40"W (work)

Good condition. 

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