GENERAL IDEA "HAUTE CULTURE - PARIS" GIANT POSTER, 2011
General Idea formed in 1967 and over the next four decades made a significant contribution in defining postmodern and conceptual art.
Initially, GI critiqued and explored themes including the cult of the artist, media, glamour and consumerism. At the onset of the AIDS crisis in the early 1980's - the illness and the apathy/ignorance toward it became a dominant theme in their work culminating in famous "AIDS" which lampooned Robert Indiana's "LOVE"
Two of the members, Felix Partz and Jorge Zontal died of AIDS in 1994.
General Idea's surviving member, AA Bronson, continues to practice as an independent artist and oversees the representation and exhibition of General Idea’s work internationally.
This giant street poster is from General Idea's 2011 retrospective at the Musée d’Art Moderne de la Ville de Paris, which later travelled to the Art Gallery of Ontario.
Additional images available by request.
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