GENERAL IDEA, “HOT PROPERTY" SCREENPRINT, 1977
In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of four decades, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
The group was both prolific and multi-disciplinary long before it became de rigueur. They worked across a wide range of media including photography, sculpture, painting, mail art, video, installations, multiples, and performance.
With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism.
Thematic continuity was a key element for General Idea, who utilized longevity as an avenue to delve deeper into, build upon, and evolve with the complex and nuanced subject matter they took on.
This early and iconic screenprint was created in tandem with a 1977 performance at the Winnipeg Art Gallery in Manitoba.
Along with "Going Thru The Motions", "Hot Property" was a staged rehearsal for the 1984 General Idea Beauty Pageant. This conceptual parody was a 20-year-running concept that was realized in various mediums and iterations.
“Hot Property” was among a handful of 1970s performances that utilized the gallery audience as a feedback loop, acting as a studio audience during the performance’s cinematic proceedings. In this performance, the audience was provided with a "safety" exit plan "in case" the pavilion caught fire.
“Hot Property” was a performance, a pseudo film, and also this exhibition poster...a truly multimedia work.
Screenprint on paper
From an edition of 300
44"H 34"W (sheet)
Very good condition.
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