GENERAL IDEA, “HOT PROPERTY" SCREENPRINT, 1977
General Idea was formed in 1967 as a collective of three Canadian artists in Toronto, Felix Partz, Jorge Zontal and AA Bronson. Over the next 30 years, the trio made a remarkable and inimitable contribution to post-modern art, shaping new expectations and perspectives.
With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social issues including consumerism, media consumption, the cult of the artist, and AIDS.
General Idea were both prolific and multi-disciplinary (long before it became de rigueur) creating works in a wide range of media including photography, sculpture, painting, mail art, video, installations, multiples, and performance.
This early and iconic screenprint was created in tandem with a 1977 performance at the Winnipeg Art Gallery in Manitoba.
Along with "Going Thru The Motions", "Hot Property" was a staged rehearsal for the 1984 General Idea Beauty Pageant. This conceptual parody was a 20-year running concept that was realized in various mediums and iterations.
“Hot Property” was among a handful of 1970s performances that utilized the gallery audience as a feedback loop, acting as a studio audience during the performance’s cinematic proceedings. In this performance, the audience was provided with a "safety" exit plan in case the pavilion catches fire.
“Hot Property” was a performance, a pseudo film, and also this exhibition poster...a truly multimedia work.
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Screenprint on paper
From an edition of 300
44"H 34"W (sheet)
Very good condition.
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