General Idea



General Idea was formed in 1967 as a collective of three Canadian artists in Toronto, Felix Partz, Jorge Zontal and AA Bronson. Over the next 30 years, the trio made a remarkable and inimitable contribution to post-modern art, shaping new expectations and perspectives. 

With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social issues including consumerism, media consumption, the cult of the artist, and AIDS.

General Idea were both prolific and multi-disciplinary (long before it became de rigueur) creating works in a wide range of media including photography, sculpture, painting, mail art, video, installations, multiples, and performance. 

This early and iconic screenprint was created in tandem with a 1977 performance at the Winnipeg Art Gallery in Manitoba.

Along with "Going Thru The Motions", "Hot Property" was a staged rehearsal for the 1984 General Idea Beauty Pageant. This conceptual parody was a 20-year running concept that was realized in various mediums and iterations. 

“Hot Property” was among a handful of 1970s performances that utilized the gallery audience as a feedback loop, acting as a studio audience during the performance’s cinematic proceedings. In this performance, the audience was provided with a "safety" exit plan in case the pavilion catches fire. 

“Hot Property” was a performance,  a pseudo film, and also this exhibition poster...a truly multimedia work.  

Questions about this artwork? Contact us or call +1.416.704.1720

"Hot Property!"

Canada, 1977

Screenprint on paper  

From an edition of 300

44"H 34"W (sheet)

Very good condition. 

- Where does the inventory ship from?
Our inventory is divided between New York and Toronto. 

- Where do you ship to?
We can ship anywhere. Typically when we ship within North America we prefer to use FedEx or DHL. To Europe, Asia and beyond we generally use DHL. 

- How much does it cost to ship?
For shipments within North America, we typically charge a flat rate fee. Many items on our site will list the rate. For shipping outside of North America, we can easily provide a quote and will look for the most efficient and economical option.

Most of the items on our site can be easily shipped internationally.

Occasionally we will recommend that an artwork be removed from its frame for shipping. Larger framed works are typically framed with plexiglass. We export over 80% of what we sell, so we are comfortable shipping anywhere. 

- Are there additional taxes or fees?
When a work is valued above $2,500 usd there is a possibility of tax of 0.35%, but this is applied sporadically. There can similarly be an additional fee for customs brokerage and this can range from $20 - $65. US Taxes, duties and customs brokerage are not included in our flat rate shipping. However most of our shipments to the US enter without any additional fees. 

- Do you provide a certificate of authenticity?
Yes, we guarantee everything we sell. We can provide both a digital and printed version of our certificate of authenticity. 

What is your return policy?
- Caviar20 wants you to be 100% satisfied with your purchase. We have a 7 day no-questions full refund return policy for your purchase. Shipping charges are non-refundable. Return shipping is the responsibility of the customer. After 8 days returns are given a credit note. There is no expiration for our credit notes.

- What payment methods do you accept?

If purchasing directly online, Caviar20 accepts all major credit cards as well as Paypal. If invoiced, Caviar20 accepts all major credit cards on regularly priced merchandise. 

Discounted material must be paid by wire transfer, or with Paypal (if funds are sent as 'friends and family'). There is a 3.5% administration fee for credit cards on discounted material. 

Caviar20 does not accept personal checks or Zelle. 

Canadian clients are welcomed and encouraged to pay with interac.
Please contact us directly at if interested in paying with a cryptocurrency (Bitcoin, Ethereum).


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