General Idea


General Idea formed in 1967 in Toronto and over the next 25 years, the trio made a remarkable contribution to post-modern art. 

With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social and art-world issues including consumerism, media consumption and the cult of the artist. 

At the onset of the AIDS crisis in the early 1980's - the illness and the apathy/ignorance toward it became a dominant theme in their work culminating in their famous "AIDS" which lampooned Robert Indiana's iconic "LOVE".

Another key facet of the group was the discourse around LGBT identity during an era of critical change and awareness in America. Whether directly or metaphorically GI explored gender and sexuality in their typically subversive and playful approach.

"Jockey Short Shopping Bag" is a paradigm of this characteristic from their oeuvre. It evokes some of the sculptures created by Claes Oldenburg during the heyday of the Pop / Fluxus era. 

Note: A Jockey company advertising post card is included. The title card is a photography of the projects’ original drawing made on a sheet of “Basilisk Hotel, Basel” letterhead. The signature and numbers on the embroidered labels have completely faded with time and were replaced with signatures on the title card.

Questions about this artwork? Contact us or call +1.416.704.1720

Altered Jockey-brand undershorts

Published by Texte zur Kunst Cologne/Berlin

Machine-embroidered label, offset post card,

Title sheet (photocopy on paper), in zip-lock plastic bag

Signed and numbered (on machine-embroidered label)

From an edition of 100 

27.5"H 15.75"W (undershorts bag, flat)

14"H 9.25"W (plastic pouch) 

Very good condition 

Free USA and Canada shipping when purchased online


- Where does the inventory ship from?
Our inventory is divided between New York and Toronto. 

- Where do you ship to?
We can ship anywhere. Typically when we ship within North America we prefer to use FedEx or DHL. To Europe, Asia and beyond we generally use DHL. 

- How much does it cost to ship?
For shipments within North America, we typically charge a flat rate fee. Many items on our site will list the rate. For shipping outside of North America, we can easily provide a quote and will look for the most efficient and economical option.

Most of the items on our site can be easily shipped internationally.

Occasionally we will recommend that an artwork be removed from its frame for shipping. Larger framed works are typically framed with plexiglass. We export over 80% of what we sell, so we are comfortable shipping anywhere. 

- Are there additional taxes or fees?
When a work is valued above $2,500 usd there is a possibility of tax of 0.35%, but this is applied sporadically. There can similarly be an additional fee for customs brokerage and this can range from $20 - $65. US Taxes, duties and customs brokerage are not included in our flat rate shipping. However most of our shipments to the US enter without any additional fees. 

- Do you provide a certificate of authenticity?
Yes, we guarantee everything we sell. We can provide both a digital and printed version of our certificate of authenticity. 

What is your return policy?
- Caviar20 wants you to be 100% satisfied with your purchase. We have a 7 day no-questions full refund return policy for your purchase. Shipping charges are non-refundable. Return shipping is the responsibility of the customer. After 8 days returns are given a credit note. There is no expiration for our credit notes.

- What payment methods do you accept?

If purchasing directly online, Caviar20 accepts all major credit cards as well as Paypal. If invoiced, Caviar20 accepts all major credit cards on regularly priced merchandise. 

Discounted material must be paid by wire transfer, or with Paypal (if funds are sent as 'friends and family'). There is a 3.5% administration fee for credit cards on discounted material. 

Caviar20 does not accept personal checks or Zelle. 

Canadian clients are welcomed and encouraged to pay with interac.
Please contact us directly at if interested in paying with a cryptocurrency (Bitcoin, Ethereum).


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