GENERAL IDEA "MAGIC PALETTE", 1980
General Idea was founded in 1967 in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art world) issues including consumerism, pharmaceuticals, pageantry and the cult of the artist.
Like a strange parody of 1950's cocktail culture, “Magic Palette” was created by General Idea for the Boutique at the 1984 Miss General Idea Pavilion. The kiosk, designed as a “cultural lab,” introduced and promoted a series of cocktails— each one questioning consumerism in both the art and pharmaceutical industries. The set is accompanied by a singed and numbered copy of "The Getting into the Spirits: Cocktail Book" (another cult object from GI that was available at their Boutique.
Implicating the audience as host, GI hoped that their art elixirs would have the same potency as the pharmaceutical industry in their ability to get “under the skin.”
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6 aluminum drinking glasses with magnetic bottoms, on chromed-metal palette
in plastic box with gold hot-stamping and numbered by the artist
Set also includes a numbered example of the soft-covered book with tipped-on chromogenic print
From an edition of 48 + APs
2.4"H 7.9"W 5.9"D (box)
Very good condition
Detailed conditions report by request
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