General Idea
GENERAL IDEA "MONDO CANE" SCREEN PRINT
General Idea was founded in 1967 in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
The trio was both prolific and multi-disciplinary long before it became de rigueur. They worked across a wide range of media including photography, sculpture, painting, mail art, video, installations, multiples, and performance.  Â
 With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues such as the cult of the artist, mass media, queer identity, and consumerism.
 Thematic continuity was a key element for General Idea, who utilized longevity as an avenue to delve deeper into, build upon, and evolve with the complex and nuanced subject matter they took on.
The poodle is one of the defining icons in General Idea’s oeuvre, signifying a multitude of meanings. While General Idea had used the poodle motif since the early 1970s, in this series it becomes graphic, stylized, and vaguely robotic.
In the recent General Idea retrospective at the Musée d’Art Moderne de la Ville de Paris, one of the most striking sections was devoted to “sexuality”. The room was surrounded with canvases from the “Mondo Cane” series. Above is a furtive photo of the remarkable installation in Paris.
In 1994, two of the members, Felix Partz and Jorge Zontal died of AIDS. General Idea's surviving member, AA Bronson, continues to practice as an independent artist and oversees the representation, exhibition, and reedition of General Idea’s work internationally.
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"Mondo Cane"Â
Canada, 1985
Signed, dated, and numbered
From an edition of 25
29.5”H 40”W
Very good condition
Detailed condition report by request.Â
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Our inventory is divided between New York and Toronto.Â
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Occasionally we will recommend that an artwork be removed from its frame for shipping. Larger framed works are typically framed with plexiglass. We export over 80% of what we sell, so we are comfortable shipping anywhere.Â
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When a work is valued above $2,500 usd there is a possibility of tax of 0.35%, but this is applied sporadically. There can similarly be an additional fee for customs brokerage and this can range from $20 - $65. US Taxes, duties and customs brokerage are not included in our flat rate shipping. However most of our shipments to the US enter without any additional fees.Â
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