General Idea



General Idea formed in 1967 in Toronto and over the next 30 some years, the trio made a remarkable and inimitable contribution to post-modern art. 

With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues including consumerism, media consumption, the cult of the artist and AIDS.

General Idea was both prolific and multi-disciplinary (way before it became de rigueur) creating works in a wide range of media including photography, sculpture, painting, mail art, video, performances, installations and (perhaps most notably) artist multiples.

Their approach and many of their creations addressed or challenged ‘the myth of the individual genius’. One of their frequent motifs was hijacking established icons or tropes and replacing them with new symbols that celebrated or referenced the contribution of General Idea. 

Flags, crests and emblems were the ideal methods to perpetuate their ideas. In "Nine Lives" a trio of copyright skulls becomes a macabre and stylized group portrait (many GI creations depict three elements or characters which may or may not be a representation of the three artists) or the flag of some sports team, evil corporation or...

General Idea's works frequently have art, consumerism and iconography confront each other in curious ways.  AA Bronson once explained, “General Idea was at once complicit in and critical of the mechanisms and strategies that join art and commerce, a sort of mole in the art world.”

Questions about this artwork? Contact us or call +1.416.704.1720

"Nine Lives"

Serigraph on nylon flag (includes title card in black card box)

59"W 39"H (Flag) 

8.4"W 4"D 1.75"H (Box)

From the signed edition of 60

(Total edition was 500, only the first 60 were signed and numbered)

Published by Helga Maria Klosterfelde/Gessellschaft

Very good condition


Free USA and Canada shipping when purchased online

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Our inventory is divided between New York and Toronto. 

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We can ship anywhere. Typically when we ship within North America we prefer to use FedEx or DHL. To Europe, Asia and beyond we generally use DHL. 

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For shipments within North America, we typically charge a flat rate fee. Many items on our site will list the rate. For shipping outside of North America, we can easily provide a quote and will look for the most efficient and economical option.

Most of the items on our site can be easily shipped internationally.

Occasionally we will recommend that an artwork be removed from its frame for shipping. Larger framed works are typically framed with plexiglass. We export over 80% of what we sell, so we are comfortable shipping anywhere. 

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When a work is valued above $2,500 usd there is a possibility of tax of 0.35%, but this is applied sporadically. There can similarly be an additional fee for customs brokerage and this can range from $20 - $65. US Taxes, duties and customs brokerage are not included in our flat rate shipping. However most of our shipments to the US enter without any additional fees. 

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Yes, we guarantee everything we sell. We can provide both a digital and printed version of our certificate of authenticity. 

What is your return policy?
- Caviar20 wants you to be 100% satisfied with your purchase. We have a 7 day no-questions full refund return policy for your purchase. Shipping charges are non-refundable. Return shipping is the responsibility of the customer. After 8 days returns are given a credit note. There is no expiration for our credit notes.

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If purchasing directly online, Caviar20 accepts all major credit cards as well as Paypal. If invoiced, Caviar20 accepts all major credit cards on regularly priced merchandise. 

Discounted material must be paid by wire transfer, or with Paypal (if funds are sent as 'friends and family'). There is a 3.5% administration fee for credit cards on discounted material. 

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