General Idea


General Idea formed in 1967 and over the next 25 years helped define postmodern art. 

Two of the members, Felix Partz and Jorge Zontal died of AIDS in 1994. 

The surviving member, AA Bronson, continues to practice as an independent artist and oversees the representation and exhibition of General Idea’s work internationally.

In the early 1980's General Idea was commissioned by the Toronto Stock Exchange to install a work/mural.

This poster, which was in an unnumbered edition of 1,000, uses an element of the preparatory sketch of that work entitled 

"Study for Ursa Major and Taurus: Pavilion Fragments From the Starry Vault" 1983.

This is an amazing vintage poster that represents an intersection between Toronto history, finance and conceptual art in Canada.

While its hard to depict in the photos, the poster has a gorgeous gold ink/foil and is one of the most decorative pieces General Idea created. 

Included are some furtive photos from the General Idea retrospective in 2011 at the Musée d’Art Moderne de la Ville de Paris.

This item was featured in our recent segment with House & Home TV.

Additional images available by request.

Questions about this piece? Contact us or call +1.416.704.1720

Canada, circa 1983.

28.5"H 35.5"W 

Very good condition. 

Note: Final image is of a previous example framed 

- Where does the inventory ship from?
Our inventory is divided between New York and Toronto. 

- Where do you ship to?
We can ship anywhere. Typically when we ship within North America we prefer to use FedEx or DHL. To Europe, Asia and beyond we generally use DHL. 

- How much does it cost to ship?
For shipments within North America, we typically charge a flat rate fee. Many items on our site will list the rate. For shipping outside of North America, we can easily provide a quote and will look for the most efficient and economical option.

Most of the items on our site can be easily shipped internationally.

Occasionally we will recommend that an artwork be removed from its frame for shipping. Larger framed works are typically framed with plexiglass. We export over 80% of what we sell, so we are comfortable shipping anywhere. 

- Are there additional taxes or fees?
When a work is valued above $2,500 usd there is a possibility of tax of 0.35%, but this is applied sporadically. There can similarly be an additional fee for customs brokerage and this can range from $20 - $65. US Taxes, duties and customs brokerage are not included in our flat rate shipping. However most of our shipments to the US enter without any additional fees. 

- Do you provide a certificate of authenticity?
Yes, we guarantee everything we sell. We can provide both a digital and printed version of our certificate of authenticity. 

What is your return policy?
- Caviar20 wants you to be 100% satisfied with your purchase. We have a 7 day no-questions full refund return policy for your purchase. Shipping charges are non-refundable. Return shipping is the responsibility of the customer. After 8 days returns are given a credit note. There is no expiration for our credit notes.

- What payment methods do you accept?

If purchasing directly online, Caviar20 accepts all major credit cards as well as Paypal. If invoiced, Caviar20 accepts all major credit cards on regularly priced merchandise. 

Discounted material must be paid by wire transfer, or with Paypal (if funds are sent as 'friends and family'). There is a 3.5% administration fee for credit cards on discounted material. 

Caviar20 does not accept personal checks or Zelle. 

Canadian clients are welcomed and encouraged to pay with interac.
Please contact us directly at if interested in paying with a cryptocurrency (Bitcoin, Ethereum).


You may also like