GENERAL IDEA, “YEN SCARF”, 1991
General Idea was founded in 1967 in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond.
With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues including consumerism, media consumption, the cult of the artist, art collecting and AIDS.
The ¥en Boutique, created in 1991, was a bold play on the contrast between luxury shopping and gallery acquisition, another strong statement by General Idea on consumption. ‘Yen Scarf’ is a perfect representation of the spirit of GI in this era, commenting on the rising economic dominance of Japan, both in the general world economy and the art world at the time.
The kiosk (which sporadically offered multiples for sale) was created by the group for museum display. The boutique format continued to hold interest for the group in the 1990s. The final boutique General Idea created was Boutique Coeurs volants, 1994/2001.
GI's dedication to creating multiples was tied to their critical interest in consumerism and art collecting/shopping. AA Bronson explained, “General Idea was at once complicit in and critical of the mechanisms and strategies that join art and commerce, a sort of mole in the art world.”
Screenprint on crêpe-de-Chine
(Also, title card (offset on paper), in black linen-covered card box with gold hot-stamping)
Signed and numbered by the artists
From an edition of 48
55"H 55"W (scarf)
15"H 15"W (box)
Published by Massimo De Carlo Arte Contemporanea
Very good condition
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