Jenny Holzer


Jenny Holzer's "Truisms" are arguably the most iconic and poignant text-based content she has created. 

Holzer began "Truisms" as a student in 1977. She created a mix of cliches, slogans, and maxims - they vary from the wise to the absurd or banal to the highly menacing, all based on academic readings she did as a masters student. 

MoMA described her process as "She hand-typed numerous 'one-liners' or "Truisms", which she has likened, partly in jest, to a "Jenny Holzer's Reader's Digest version of Western and Eastern thought." 

The overall tone of the sayings varied, and some were quite playful/humorous, such as:

Stupid People Shouldn't Breed

However, over time, the Truisms that have endured, are the ones the most cynical, political, and dark:

Abuse of Power Comes as No Surprise

Money Creates Taste

Lack of Charisma Can Be Fatal 

During the 1980's her Truisms would gradually appear on a variety of consumers products (T-shirts, baseball caps, etc.) and grander public presentations (a LED billboard in Times Square, etc.) The paper-based versions were modest, DIY in spirit,  on typically inexpensive photostat paper (intended to be wheat-pasted in urban areas)

Typically most of Holzer's text-based prints were neither editioned nor signed, as they were more in spirit with "Street Art" than fine art prints. 

We are excited to be offering this rare example of a signed, numbered, and editioned version of Holzer's iconic "Truisms.

It was created in conjunction with the exhibition "Travaux Publics [Public Works]" at the Van Abbemuseum in the Netherlands in 1996.

This work can be found in public collections including the National Gallery of Scotland. 

Questions about this artwork? contact us or call +1.416.704.1720

"Truisms 1983-1996"

Signed and numbered by the artist on custom label verso

From an edition of 41


31.5"H 19.75"W

Folded as issued

Very good condition 

- Where does the inventory ship from?
Our inventory is divided between New York and Toronto. 

- Where do you ship to?
We can ship anywhere. Typically when we ship within North America we prefer to use FedEx or DHL. To Europe, Asia and beyond we generally use DHL. 

- How much does it cost to ship?
For shipments within North America, we typically charge a flat rate fee. Many items on our site will list the rate. For shipping outside of North America, we can easily provide a quote and will look for the most efficient and economical option.

Most of the items on our site can be easily shipped internationally.

Occasionally we will recommend that an artwork be removed from its frame for shipping. Larger framed works are typically framed with plexiglass. We export over 80% of what we sell, so we are comfortable shipping anywhere. 

- Are there additional taxes or fees?
When a work is valued above $2,500 usd there is a possibility of tax of 0.35%, but this is applied sporadically. There can similarly be an additional fee for customs brokerage and this can range from $20 - $65. US Taxes, duties and customs brokerage are not included in our flat rate shipping. However most of our shipments to the US enter without any additional fees. 

- Do you provide a certificate of authenticity?
Yes, we guarantee everything we sell. We can provide both a digital and printed version of our certificate of authenticity. 

What is your return policy?
- Caviar20 wants you to be 100% satisfied with your purchase. We have a 7 day no-questions full refund return policy for your purchase. Shipping charges are non-refundable. Return shipping is the responsibility of the customer. After 8 days returns are given a credit note. There is no expiration for our credit notes.

- What payment methods do you accept?

If purchasing directly online, Caviar20 accepts all major credit cards as well as Paypal. If invoiced, Caviar20 accepts all major credit cards on regularly priced merchandise. 

Discounted material must be paid by wire transfer, or with Paypal (if funds are sent as 'friends and family'). There is a 3.5% administration fee for credit cards on discounted material. 

Caviar20 does not accept personal checks or Zelle. 

Canadian clients are welcomed and encouraged to pay with interac.
Please contact us directly at if interested in paying with a cryptocurrency (Bitcoin, Ethereum).


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