General Idea

GENERAL IDEA "PHOENIX WITH A P" SILKSCREEN, 1986

In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945-1994), and Jorge Zontal (1944-1994). Over the course of 25 years, they made a significant contribution to postmodernism and conceptual art in Canada and beyond.

The group was both prolific and multi-disciplinary long before it became de rigueur. They worked with photography, sculpture, painting, mail art, video, installations, multiples, and performance.   

With their subversive approach and interest in parody and appropriation, General Idea addressed a broad range of social (and art-world) issues including the cult of the artist, mass media, queer identity, and consumerism.

Thematic continuity and expansion was a key element for General Idea. Their numerous crests are one of the most iconic and clever creations in their oeuvre blending historical heraldry, fantasy and invented patrimony.

In this variation of the mythological phoenix, a poodle with fierce claws and a dragon's fire breath, emerges from stylized flames that mirror the animal's fur. This blend of camp, kitsch and historical iconography epitomize General Idea. 

In 2022, the National Gallery of Canada held a major retrospective of the group's work, which has since traveled to Amsterdam and is opened at the Gropius Bau in Berlin in October 2023. 

Questions about this piece? Contact us or call +1.416.704.1720.

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"Pheonix with a P"

Silkscreen

Titled, signed, dated 1986 and numbered by General Idea.

From an edition of 40

Embossed publisher's stamp

34"H 22.5"W (work)

38"H 26"W (framed)

Mild undulation in the margins. Minor cracking of print. Presents well.

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Our inventory is divided between New York and Toronto. 

- Where do you ship to?
We can ship anywhere. Typically when we ship within North America we prefer to use FedEx or DHL. To Europe, Asia and beyond we generally use DHL. 

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For shipments within North America, we typically charge a flat rate fee. Many items on our site will list the rate. For shipping outside of North America, we can easily provide a quote and will look for the most efficient and economical option.

Most of the items on our site can be easily shipped internationally.

Occasionally we will recommend that an artwork be removed from its frame for shipping. Larger framed works are typically framed with plexiglass. We export over 80% of what we sell, so we are comfortable shipping anywhere. 

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When a work is valued above $2,500 usd there is a possibility of tax of 0.35%, but this is applied sporadically. There can similarly be an additional fee for customs brokerage and this can range from $20 - $65. US Taxes, duties and customs brokerage are not included in our flat rate shipping. However most of our shipments to the US enter without any additional fees. 

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Yes, we guarantee everything we sell. We can provide both a digital and printed version of our certificate of authenticity. 

What is your return policy?
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Discounted material must be paid by wire transfer, or with Paypal (if funds are sent as 'friends and family'). There is a 3.5% administration fee for credit cards on discounted material. 

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