Richard Prince



Richard Prince (b. 1949) is one of the most innovative, influential and polemic American artists. Whether you associate him with The Pictures Generation, post-modernism, or appropriation art, his contribution is undeniable.  

Prince has worked in a variety of formats over the course of his career, yet each of series shares a similar approach. He extracts elements from the American vernacular culture and positions it in a way similar to Duchamp's urinal. 

Each body of work Prince presents locks onto and appropriates elements woven into the fabric of American culture which are typically disseminated through mass media. Whether it's nurses from the covers of pulp fiction novels, macho Cowboys in Marlboro ads, or supermodel selfies from social media, Prince covers and subverts the gauntlet of American pop culture imagery. 

In the mid 1970's Richard Prince was working for Life Inc. in the tear-sheet department clipping articles from magazines for research. What remained from these deconstructed magazines were random advertisements featuring products and people (models) designed to influence American shoppers.

By 1977 Prince had created a new, innovative approach to photography, which he would later dub "rephotography". In this new method, Prince's photos eliminated all surrounding text and imagery that would contextualize the image as an ad. 

Through appropriating and re-contextualizing the subjects featured in advertising images, Prince breathed new life into them. He created for them an ambiguous narrative outside of their intended purposes. By utilizing extra modifications like blurring, scarring, enlarging and cropping, Prince further removed the image from the source. 

The series' Prince produced using this re-appropriation method questions issues of  mass consumerism, reality vs. fiction in advertising, and formation of identity in a society made of commodity and spectacle. 

This work is from Prince's Untitled (Couples) series from the late 1970's, however it was only editioned in 2006. In this work, a gorgeous, glamorously-attired couple send smouldering stares directly down the camera's lenses. Their attire is distinctly 70's glam. Although considered retro or out-dated when released in 2006, their garments reflect the era the original image hailed from. Like many works from this series, the models' coiffed, glossy beauty and poses imbue them with an surreal aurora. They could easily be beguiling androids or otherworldly spectres forever dazzling in their stylish attire. Prince's rephotography enhances the surface qualities and fantasy behind advertising - without any product placement. 

Another provocative element of this work relates to race and representation. Images of glamorous black people, especially couples, were particularly rare during this era. Prince, whether intentionally or not, reinforced the anonymity of the models who appeared in his rephotographs. This work has a much different fate, as the man has been identified as legendary model Renaud White; the first black model to grace the cover of GQ magazine in 1979. 

Questions about this piece? Contact us or call 1.416.704.1720

"Untitled" ("Couple") 

USA, 2006

C-print photograph

Signed and lettered (each of the 26 editions is lettered from A to Z)

From an edition of 26

20"H 24"W  (work)

23.5"H 31"W (framed)

Very good condition.

- Where does the inventory ship from?
Our inventory is divided between New York and Toronto. 

- Where do you ship to?
We can ship anywhere. Typically when we ship within North America we prefer to use FedEx or DHL. To Europe, Asia and beyond we generally use DHL. 

- How much does it cost to ship?
For shipments within North America, we typically charge a flat rate fee. Many items on our site will list the rate. For shipping outside of North America, we can easily provide a quote and will look for the most efficient and economical option.

Most of the items on our site can be easily shipped internationally.

Occasionally we will recommend that an artwork be removed from its frame for shipping. Larger framed works are typically framed with plexiglass. We export over 80% of what we sell, so we are comfortable shipping anywhere. 

- Are there additional taxes or fees?
When a work is valued above $2,500 usd there is a possibility of tax of 0.35%, but this is applied sporadically. There can similarly be an additional fee for customs brokerage and this can range from $20 - $65. US Taxes, duties and customs brokerage are not included in our flat rate shipping. However most of our shipments to the US enter without any additional fees. 

- Do you provide a certificate of authenticity?
Yes, we guarantee everything we sell. We can provide both a digital and printed version of our certificate of authenticity. 

What is your return policy?
- Caviar20 wants you to be 100% satisfied with your purchase. We have a 7 day no-questions full refund return policy for your purchase. Shipping charges are non-refundable. Return shipping is the responsibility of the customer. After 8 days returns are given a credit note. There is no expiration for our credit notes.

- What payment methods do you accept?

If purchasing directly online, Caviar20 accepts all major credit cards as well as Paypal. If invoiced, Caviar20 accepts all major credit cards on regularly priced merchandise. 

Discounted material must be paid by wire transfer, or with Paypal (if funds are sent as 'friends and family'). There is a 3.5% administration fee for credit cards on discounted material. 

Caviar20 does not accept personal checks or Zelle. 

Canadian clients are welcomed and encouraged to pay with interac.
Please contact us directly at if interested in paying with a cryptocurrency (Bitcoin, Ethereum).


You may also like